Brighton Fringe Case Study

During May 2013 my artwork invaded every corner of Brighton, it was awash with seagulls, tentacles, typography, and giant heads. I was selected from over 150 local artists to be the Brighton Fringe Illustrator. Aside from creating the cover artwork and inside spreads for the 100,000 print run brochure; I appeared on the radio, had my doodles in local and national press, lead a drawing workshops for children at the Fringe Picnic, designed the volunteer t-shirts and festival merchandise, plus I even got to hang out with the Mayor! 2013's Brighton Fringe also saw an overall increase in audience attendance of 32% (over 270,000 people) from the previous year, making Brighton Fringe not only England’s largest arts festival but also one of the fastest growing ones as well. Running parallel to the festival I had my first solo show. People loved the artwork so much I even had two pieces stolen (luckily they weren't originals). Likened to a kind of visual crack, folks were literally doing anything to get their hands on it. Here's what the Fringe had to say about working with me: We decided that each year we wanted a Brighton-based artist to create our brochure cover artwork, and being the first Carlos was just brilliant. Obviously we knew we liked his style but he also understood the creative brief, met every deadline, went the extra mile for us throughout the process, and in the end became our friend. Kata Gyöngyösi - Marketing and Development Manager, Brighton Fringe

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